Post by musicradio77 on Oct 12, 2005 17:14:35 GMT -5
NEW YORK (AP) -- TV Guide released its first issue in a full-color, larger format Tuesday, part of an overall revamp aimed at trying to keep the 52-year-old magazine relevant in an age of on-screen television guides.
The new issue features Ty Pennington of "Extreme Home Makeover: Home Edition" on its cover, as well as a new makeup that emphasizes stories, columns and gossip about TV shows over TV listings.
As part of the makeover, TV Guide's publisher, Gemstar-TV Guide International Inc., is also slashing the circulation it guarantees advertisers by nearly two-thirds, from 9 million to 3.2 million.
The magazine will maintain its weekly publication schedule, but its cover price will drop to $1.99 from $2.49 for the famliar digest-size format. Until the end of the year, though, the price wil be reduced to 99 cents.
TV Guide announced the changes to its format in July.
The new issue features Ty Pennington of "Extreme Home Makeover: Home Edition" on its cover, as well as a new makeup that emphasizes stories, columns and gossip about TV shows over TV listings.
As part of the makeover, TV Guide's publisher, Gemstar-TV Guide International Inc., is also slashing the circulation it guarantees advertisers by nearly two-thirds, from 9 million to 3.2 million.
The magazine will maintain its weekly publication schedule, but its cover price will drop to $1.99 from $2.49 for the famliar digest-size format. Until the end of the year, though, the price wil be reduced to 99 cents.
TV Guide announced the changes to its format in July.