Post by musicradio77 on Jun 10, 2005 19:20:39 GMT -5
From Radio & Records:
SparkNet: Bonneville Can't Play What It Wants
The company that licenses the Adult Hits "Jack" format and holds the trademark on the words "Playing what we want" has filed an injunction against Bonneville to keep the broadcaster from continuing to use similar "Whatever we want" slogans at its stations in St. Louis, Chicago, Phoenix and San Francisco.
"The trademarks have incredible goodwill associated with them," SparkNet lawyer Derek Newman, of the firm Newman & Newman, tells R&R. "Consumers recognize them as identifying this incredible format.
"This format has been researched and tested, and there's a proven method to it, so SparkNet works with its customers to properly program the stations. In order to protect our client's business, the trademarks must be defended, and Bonneville is using confusingly similar trademarks. A consumer cannot tell the difference."
Newman also says Fisher's KPLZ/Seattle stopped using a similar slogan after an injunction was filed against it.
Bonneville representatives could not be immediately reached for comment.
SparkNet: Bonneville Can't Play What It Wants
The company that licenses the Adult Hits "Jack" format and holds the trademark on the words "Playing what we want" has filed an injunction against Bonneville to keep the broadcaster from continuing to use similar "Whatever we want" slogans at its stations in St. Louis, Chicago, Phoenix and San Francisco.
"The trademarks have incredible goodwill associated with them," SparkNet lawyer Derek Newman, of the firm Newman & Newman, tells R&R. "Consumers recognize them as identifying this incredible format.
"This format has been researched and tested, and there's a proven method to it, so SparkNet works with its customers to properly program the stations. In order to protect our client's business, the trademarks must be defended, and Bonneville is using confusingly similar trademarks. A consumer cannot tell the difference."
Newman also says Fisher's KPLZ/Seattle stopped using a similar slogan after an injunction was filed against it.
Bonneville representatives could not be immediately reached for comment.