Post by musicradio77 on Oct 19, 2005 21:16:31 GMT -5
By DAVID HINCKLEY
DAILY NEWS STAFF WRITER
WCBS-FM says it remains confident its Jack format will eventually reverse the ratings plunge that began when it dropped oldies in June.
But at least one station likes the results of that switch now: oldies WBZO (103.1 FM) on Long Island.
Since WCBS-FM switched, B103 has jumped from 3% of the 35- to 64-year-old audience to 5.4%, with similar increases across the board.
Program director and morning host Bill Wise notes B103 went after WCBS-FM listeners right away. It had 'CBS-FM jocks on the air, sponsored oldies shows in Coney Island that in the past were sponsored by 'CBS-FM and "generally increased our visibility," says Wise, "particularly in Nassau."
It all proves, Wise says, "that there's still a large audience for this music - and they like to hear it on radio stations that talk with them."
Like the latter-day WCBS-FM, B103 focuses on the '60s and '70s, with core artists like the Beatles and Beach Boys.
Vandross Factor: Sad as it was for everyone, the death of Luther Vandross may have been one of the reasons WRKS (98.7 FM) did so well this summer. Like its rival WBLS (107.5 FM), Kiss devoted considerable airtime to Vandross' music and memories from hosts and listeners.
Summer Book: Here are the Arbitron results for summer 2005. The number in parentheses is the percentage of the total audience listening during an average quarter hour.
Overall: WLTW (5.8), WRKS (5.5), WWPR (4.6), WQHT (4.5), WSKQ, WHTZ & WINS (4.2), WABC (3.6), WPAT, WAXQ & WXRK (3.2), WBLS (3.1), WQCD & WKTU (3.0), WFAN & WCBS-AM (2.7), WCAA (2.6), WNEW (2.3), WPLJ (2.2), WOR (2.1), WQXR (1.8), WCBS-FM (1.5), WADO (1.4), WLIB (1.2).
6-10 a.m.: WXRK & WINS (6.8), WSKQ (5.6), WRKS (5.2), WHTZ (4.7), WLTW (4.5), WWPR (4.2), WABC & WQHT (3.5), WCBS-AM (3.4), WPLJ (3.0), WKTU (2.9), WPAT (2.8), WAXQ (2.7), WFAN (2.5), WOR (2.3), WQCD (2.2), WADO (2.0), WCAA (1.9), WBLS (1.7), WQXR & WNEW (1.5), WCBS-FM (1.2).
3-7 p.m.: WRKS (6.2), WLTW (6.0), WQHT (4.7), WBLS, WWPR & WHTZ (4.4), WABC (4.2), WAXQ (3.3), WSKQ & WKTU (3.2), WINS (3.1), WQCD (3.0), WCAA (2.9), WPAT & WFAN (2.8), WOR (2.5), WNEW & WXRK (2.4).
25- to 54-Year-Olds: WRKS (6.4), WLTW (6.2), WSKQ (4.7), WAXQ (4.6), WXRK (4.4), WBLS (4.0), WKTU & WHTZ (3.8), WWPR (3.7), WPAT (3.6), WQHT (3.4), WNEW & WINS (3.2), WPLJ (3.1), WQCD (3.0).
18- to 34-Year-Olds: WQHT (9.8), WWPR (9.6), WHTZ (8.2), WSKQ (6.5), WXRK (5.9), WKTU (5.3), WCAA (5.2), WRKS (4.7), WLTW (4.2), WPAT (4.1), WBLS (4.0), WAXQ (2.9).
DAILY NEWS STAFF WRITER
WCBS-FM says it remains confident its Jack format will eventually reverse the ratings plunge that began when it dropped oldies in June.
But at least one station likes the results of that switch now: oldies WBZO (103.1 FM) on Long Island.
Since WCBS-FM switched, B103 has jumped from 3% of the 35- to 64-year-old audience to 5.4%, with similar increases across the board.
Program director and morning host Bill Wise notes B103 went after WCBS-FM listeners right away. It had 'CBS-FM jocks on the air, sponsored oldies shows in Coney Island that in the past were sponsored by 'CBS-FM and "generally increased our visibility," says Wise, "particularly in Nassau."
It all proves, Wise says, "that there's still a large audience for this music - and they like to hear it on radio stations that talk with them."
Like the latter-day WCBS-FM, B103 focuses on the '60s and '70s, with core artists like the Beatles and Beach Boys.
Vandross Factor: Sad as it was for everyone, the death of Luther Vandross may have been one of the reasons WRKS (98.7 FM) did so well this summer. Like its rival WBLS (107.5 FM), Kiss devoted considerable airtime to Vandross' music and memories from hosts and listeners.
Summer Book: Here are the Arbitron results for summer 2005. The number in parentheses is the percentage of the total audience listening during an average quarter hour.
Overall: WLTW (5.8), WRKS (5.5), WWPR (4.6), WQHT (4.5), WSKQ, WHTZ & WINS (4.2), WABC (3.6), WPAT, WAXQ & WXRK (3.2), WBLS (3.1), WQCD & WKTU (3.0), WFAN & WCBS-AM (2.7), WCAA (2.6), WNEW (2.3), WPLJ (2.2), WOR (2.1), WQXR (1.8), WCBS-FM (1.5), WADO (1.4), WLIB (1.2).
6-10 a.m.: WXRK & WINS (6.8), WSKQ (5.6), WRKS (5.2), WHTZ (4.7), WLTW (4.5), WWPR (4.2), WABC & WQHT (3.5), WCBS-AM (3.4), WPLJ (3.0), WKTU (2.9), WPAT (2.8), WAXQ (2.7), WFAN (2.5), WOR (2.3), WQCD (2.2), WADO (2.0), WCAA (1.9), WBLS (1.7), WQXR & WNEW (1.5), WCBS-FM (1.2).
3-7 p.m.: WRKS (6.2), WLTW (6.0), WQHT (4.7), WBLS, WWPR & WHTZ (4.4), WABC (4.2), WAXQ (3.3), WSKQ & WKTU (3.2), WINS (3.1), WQCD (3.0), WCAA (2.9), WPAT & WFAN (2.8), WOR (2.5), WNEW & WXRK (2.4).
25- to 54-Year-Olds: WRKS (6.4), WLTW (6.2), WSKQ (4.7), WAXQ (4.6), WXRK (4.4), WBLS (4.0), WKTU & WHTZ (3.8), WWPR (3.7), WPAT (3.6), WQHT (3.4), WNEW & WINS (3.2), WPLJ (3.1), WQCD (3.0).
18- to 34-Year-Olds: WQHT (9.8), WWPR (9.6), WHTZ (8.2), WSKQ (6.5), WXRK (5.9), WKTU (5.3), WCAA (5.2), WRKS (4.7), WLTW (4.2), WPAT (4.1), WBLS (4.0), WAXQ (2.9).